Hearing Direct was co-founded by Gary Hill, Joan McKechnie and Stuart Canterbury in 2010 to revolutionize the hearing aid industry by offering pre-programmed hearing aids to the estimated eight million Britons with mild to moderate deafness . The aim was to supply quick and straightforward hearing checks online and supply hearing aids for as little as 10 per cent of their cost on the main street .Hearing Direct is devoted to helping the hard of hearing enjoy the sounds they love and thru a team of hearing specialists provide great products at a reasonable cost.