Protein Works get right into this one, as it couldn’t be simpler. All our products use 100% pure, premium grade ingredients. Flavours and ingredients are selected not only for their origins and purity, but also for their ability to pass our taste-bud profiling test. A process devised by our team of nutritional experts that run The Flavoury™ at Protein Works Towers. Think of it as the right of passage for each and every ingredient – if they don’t raise the nutritional profile and create insane flavour then we simply don’t use them. It’s what keeps us working to the highest standards sports nutrition has and it’s what drives us to innovate – you don’t get to be the original creators of flavours like Lemon Shortcake, Cherry Bakewell and Millionaires Shortbread in award winning whey protein without expertise & standards